Privacy Policy

Effective Date: April 1, 2026

New Dawn Financial Inc. ("we," "our," "us") is committed to protecting the privacy and confidentiality of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal information in compliance with Ontario and Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

Accountability New Dawn Financial Inc. has appointed Shannon Williams as its Privacy Officer. The Privacy Officer is responsible for ensuring compliance with PIPEDA and addressing all privacy-related inquiries.

1. Information We Collect We may collect the following types of personal information:

Contact Information: Name, phone number, email address, and mailing address.
Financial Information: Financial details, asset inventories, and family data relevant to our estate and financial planning services.
Website Usage Data: IP address, browser type, and pages visited (collected via cookies and analytics tools).
Communication Data: Emails, inquiries, and other messages exchanged with us.

We collect personal information directly from you when you request a consultation, subscribe to our newsletter, or submit an inquiry via our website.

2. How We Use Your Information We use personal information for the following purposes:

To provide financial planning, estate consulting, and executor services.
To respond to inquiries and provide client support.
To send newsletters, updates, or promotional content in compliance with Canada’s Anti-Spam Legislation (CASL).
To improve our website and user experience.
To comply with legal obligations and regulatory requirements.

By providing personal information, you consent to its collection, use, and disclosure for these purposes. You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting the Privacy Officer.

3. Sharing of Personal Information We do not sell, rent, or trade personal information. However, we may share personal information:

With trusted third-party service providers (such as cloud storage or professional back-office support) who assist in delivering our services.
As required by law, such as in response to legal processes or regulatory requirements.

Some service providers may be located outside of Canada (e.g., website hosting or cloud platforms). Personal information processed outside of Canada may be subject to foreign laws and accessible to regulatory authorities in those jurisdictions.

4. Data Security & Retention We take appropriate security measures to protect your personal information. Digital files are stored on secure, encrypted cloud servers. Physical records are transferred to a secure, professional off-site storage facility.

In the event of a privacy breach creating a real risk of significant harm, we will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by law.

We retain personal information only as long as necessary to fulfill the purposes for which it was collected. Financial and tax-related records are typically retained for a minimum of six (6) years in accordance with Canada Revenue Agency requirements.

5. Your Rights & Choices Under PIPEDA, you have the right to:

Access the personal information we hold about you.
Request corrections to your personal data.
Withdraw consent for marketing communications.
Request deletion of your personal information, subject to legal and regulatory retention obligations.

To exercise these rights, please contact our Privacy Officer. We will respond to all requests within 30 days.

6. Cookies & Tracking Technologies Our website uses cookies and analytics tools (e.g., Google Analytics) to track user behavior and improve services. You can manage cookie preferences through your browser settings.

7. Third-Party Links Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

8. Updates to This Policy We may update this Privacy Policy periodically. The latest version will always be available on our website.

9. Contact Information For questions or concerns about this Privacy Policy, please contact:

📧 Email: shannon@newdawnfinancial.ca

📍 Mailing Address: 33 Main Street West, Grimsby, ON L3M 1R3

📞 Phone: 289-455-8558